Born in Bradford
Born in Bradford is one of the biggest and most important medical research studies undertaken in the UK. The project started in 2007 and is looking to answer questions about health by tracking the lives of 13,500 babies and their families in Bradford. The aim of the study is to find out more about the causes of childhood illness. We have designed marketing and support collateral for Born in Bradford from the outset, including the design of a regular newsletter. In 2013 we updated their logo and refreshed their stationery, introducing pictures of participating children to add dynamism and the human touch.